There is no arguing that social media is one of our generation’s most revolutionary and empowering tools to impact millions of lives around the globe.
At no point in human history did we have the power to communicate to countless people without even having to leave the comfort of our homes.
Such is the influence of social media that almost every business has an online presence. This helps them survive in the digital era and gain customers.
For example, real estate, which used to be a business that required cold calling and physically meeting many potential clients, can now be mostly run online.
In today’s time, homebuyers seeking a new home make important decisions based on real estate posts or ads on social media.
This proves that if you are a real estate agent, focusing on social media marketing is the need of the hour.
How to Boost Your Real Estate Business with Social Media Marketing
#1. Identify the Correct Social Media Platform That Works For Real Estate
Social media marketing, if properly planned, can help your real estate business grow exponentially. One of the prerequisites of finding success with social media marketing is choosing the right social media platform.
What works for one business does not necessarily work for the other. Trial-and-error is one of the best ways to find out the social media platform that is most suitable for your real estate business.
Geographic location, regional social media trends, and the demographics of your target audience are all factors that determine the perfect social media platform for your real estate business.
Facebook, Instagram, Linkedin, Pinterest, Reddit and TikTok are some of the most used social media platforms by businesses worldwide to target new customers and grow their business. The power of social media is unparalleled when it comes to establishing a successful real estate business.
With the help of research, effort, and patience, you can find out the best platform for reaching out to potential clients using social media marketing.
Comparing the level of audience engagement on the different media can help you identify the ones to focus on the most.
With this data, you can streamline your social media posts to cater to the most active section of your online audience.
In addition, to make a successful real estate marketing campaign you can use a CRM that will move customers further down the funnel by sending them personalized emails and information.
#2. Share Client Testimonials Via Social Media Profile
One of the most vital yet challenging things to do in social media marketing is to gain the trust of potential clients. Not leaving any section of your social media profile blank.
Having a good display picture (like the logos or construction models), and a high-resolution cover picture helps establish the legitimacy of your real estate business.
Being responsive and making posts at regular intervals are all ways to gain the trust of potential clients. Apart from all the methods mentioned above, sharing client testimonials on your social media profile is one of the best to convert your audience into clients.
You can request the clients you have helped in the past to write a testimonial for your social media profile. Or, you can use the reviews you have got on Google or Facebook and convert them into social media posts. For this, you can either seek a graphic designer’s help or do it yourself.
It helps a great deal to keep the testimonial posts appealing to grab the audience’s attention. You can rely on countless paid as well as free graphic designing tools available online for making client testimonial posts for different social media platforms. The more testimonials you share, the more you convince your followers regarding the legitimacy of your real estate business.
#3. Use The Right Real Estate Hashtags To Optimize The Social Media Content
Hashtags are vital for attracting potential customers to your social media page. Using relevant and trending hashtags can help you grab eyeballs and eventually gain more business. A real estate agent must use relevant hashtags as part of their social media campaign or risk missing out on potential clients.
For example, if you use the #realestate hashtag. Everyone searching for that topic can view your post and social media page. Therefore, your original post must be appealing and informative to retain these new potential clients. Including contact information and CTA in the description of your social media post is also highly recommended.
Hashtags work on social media platforms like Instagram, Facebook, and Twitter. If you are unsure which hashtags to use, you can do quick online research. It will help you to find out the trending hashtags for your niche.
However, the following are some common real estate hashtags that you can use for your social media posts:
#realestate #realestatebroker #realestateagent #realestateadvise #luxuryrealestate #budgetrealestate #primeproperty #propertyforsale #housesofinstagram #houseforsale
You can mix and match these hashtags with any other that you find during your online research. Remember, a simple tweak in your social media marketing can help your real estate business grow tremendously. It hardly takes a minute to use hashtags, but the result you can get out of it is extraordinary.
#4. Invest In Social Media Tools For Higher Business Visibility
For achieving better results in social media marketing, it is essential to make effective use of social media tools. There are many free and paid social media tools available that help businesses of all sizes grow and increase their visibility.
Analyzing performance metrics can help you optimize your social media content and improve your reach. Social media tools can help you streamline your online marketing campaign by highlighting important metrics. Whether you like it or not, social media is now one of the major sources for generating leads for real estate agents worldwide.
It can be overwhelming for real estate agents. Who are just beginning to try social media marketing, to make regular posts. It is also difficult to maintain the quality of these posts without a bit of help.
Loomly is one of the best social media tools for real estate agents. This wonderful tool helps streamline and maintain the standard of your social media content.
You can use Loomly to plan, design, post, and analyze your social media marketing campaign.. Canva is another excellent tool that can help you design appealing social media posts with ease. There is a free and paid version of Canva that you can choose depending on your requirements.
You can also use popular tools like TweetDeck and Hootsuite to schedule tweets and posts on Twitter and Instagram respectively.
#5. Showcase Your Property Listings Via Live Videos
As a real estate agent, one of the most challenging tasks is to schedule a site visit. Unfortunately, the busy work-life of the clients and the hectic schedules of a real estate agent make planning a site visit difficult.
In this time and age of technology and social media. You don’t have to set up physical meetings to showcase your property listings.
The 21st Century real estate agent has many ways to showcase their impressive listings via videos and photos. Besides, going live on social media platforms like Instagram and Facebook is also ideal for showcasing your property listings.
Going live on social media platforms is simple. After you go live, you can display the property to your followers in real-time. In addition, potential clients can use the comment section to ask you questions, and you can answer them directly.
One of the significant benefits of live videos is that you can showcase whatever you want.
It can be about a property and talk to your followers or potential clients at the same time. In addition, when you go live, your followers get a notification that helps lure potential clients.
After your live video ends, you can choose to keep the video in your social media profile. You have the freedom to display your property listings from various POVs to impress potential buyers.
Like any business, even real estate companies can significantly benefit from using social media marketing effectively. It does not make sense to sleep on social media tools and marketing in today’s digital era. Real estate agents can make the best use of these five tips mentioned for greater visibility and business growth.
Author Bio: Dhruv Mehta, Link building specialist at Vestra Inet