Virtual events have become popular in this technological environment. Social media is crucial in making these events more engaging. Social media platforms allow brands to promote their virtual events, reach more people, and spread awareness about the brand.
Platforms like Instagram and Facebook have high potential to make the audience aware of virtual events organized by brands. Also, brands can target the customers better to attract them towards the event with the help of social media.
Virtual events include seminars, webinars, ceremonies, conferences, congregation, live chats, etc. Social media is a powerful tool to promote these all. As competition is rising due to the advancement of technology, every brand is fighting to be the highly advanced one.
Brands organize virtual events to attract users in this era. To have maximized attention and engagement, they need the best strategy.
How Virtual Events And Social Media Are Related?
Virtual events are organized online instead of in a physical setting. Social media platforms are also online where people get the chance to interact. Virtual events and social media are a deadly combination.
Online events try to reach the audience online, and social media can do the best. It is not easy for brands to reach and engage the targeted audience. Social media helps to do so. Using social media for virtual events can allow brands to have ample benefits.
Organizing the virtual event and promoting it with social media sounds interesting. Do you find it difficult? This blog will help to make it easy for you. Continue reading!
Ideas To Use Social Media In Virtual Events
#1. Choose the platform carefully
It may not sound important, but the platform you choose can make a difference to the engagement level of your virtual event. Choose a platform where your target audience is most active.
For creativity-oriented virtual events, use Pinterest, Facebook, and Instagram. You can choose to use LinkedIn if the event is more corporate and professional. You may choose to use Snapchat to target the most youthful audience.
Hashtags are significant on social media platforms. The promotion and reach of your virtual event depend a lot on the hashtags you use. To make your event promotion successful, keep the hashtags unique and memorable.
Your hashtags will help the audience search for, share, and know more about your virtual event. Hashtags are weapons to create a buzz for your upcoming virtual event. Even when you make a social wall, you can find the relevant content for it with the help of Hashtags. Platforms like Taggbox allow you to do this.
#3. In-App Features Of Social Media Platforms
Every social media application has some unique inside features. These you must use while promoting and marketing your virtual event.
For example, if you are using Facebook to promote the next virtual event of the brand, you may use the in-app event feature and create an event page. This way, you can attach all the details of an upcoming event and tag the speakers.
Instagram also offers exciting in-app features you can use. Like, the countdown feature of Instagram is perfect to create curiosity and excitement. This feature allows the users to save a countdown for later, and when it gets completed, they get a reminder.
#4. Pay And Promote
Paying for your promotion is one of the oldest ways of reaching the audience. You can create online brochures and promote these by paying for them.
If you choose to use social media this way, you must prepare the budget. Like, how much you would spend on a particular platform. The plan should also include the audience you wish to reach by paying a certain amount of money.
#5. Influencer Marketing
We all tend to get influenced by people, especially someone who is popular. Influencers are the highly active people on social media who have the power to influence the masses.
More than 70% of Instagram users consider influencers’ suggestions before buying any product. By all these years, influencer marketing has become a successful digital marketing strategy.
You can choose to invest in this strategy to promote your virtual event for ensuring more user participation. Remember that there are several types of influencers and not all of them are suitable for your business.
These are the ways you can use a combination of social media and virtual events. Every virtual event has its characteristics and requirements. Using social media differently for varied virtual events is necessary.
Let us have a deeper understanding of this by reading the blog further!
Social Media Usage For Different Types Of Virtual Events
Virtual webinars are conducted aiming to educate the audience about the brand, its offerings, or if anything new comes up.
In Webinars, the speakers have so much load of keeping the audience engaged to fulfill the purpose. To reduce this burden, you can include social media. A social wall can be used in Webinars with using unique hashtags. For Webinars, you may take the content from social media platforms like Instagram and Facebook.
These virtual conferences are a powerful way to influence the audience and make them aware of your product.
Create a social wall with Twitter and LinkedIn content. It will make the conference more engaging as these are more professional. It will highlight the corporate side of your brand.
#3. Live Stream
This virtual event requires you to build up the social wall with user-generated content to engage the audience more. You may take this UGC from Instagram, Twitter, Facebook, Pinterest.
Social walls are an engaging way of integrating social media with virtual events. You must be wondering how you can create this social wall? You may use a platform like Taggbox to design a Social wall. It is a social media aggregator that allows making an engaging social wall you can display in virtual events.
Social Media makes your virtual event way more engaging. Choose the platform and promote your next virtual event through it. Now you know how interacting social walls are. Create yours and use it for the next event to enhance engagement.
Author: Prakash Rawat, Digital Marketing Executive at Taggbox