Motion graphic trends – motion graphics are a technique used to communicate a message using visuals, animation, and sound. They’re often used in TV advertising, presentations, and websites (you can choose a style for your website and showcase it on your landing page/home page).
The goal is to convey information about products or services in an engaging way that helps people remember what they’ve seen or heard.
This article will discuss some of the most popular Animation Trends of 2023. So, without much ado, let’s take a look at the trends:
1. Kinetic typography
Kinetic typography is the use of animated text. The letters are generally a single word or phrase, and they are animated in different ways. These animations can be simple or complex; they may include randomization, transformations, and various techniques artists use to create animation.
The most basic form of kinetic typography is a simple reveal. This is usually done by fading the text behind some background. You can also adopt the idea to use animation on the website background to make your e-commerce website look stunning and eye-catching.
2. Minimalism in a color scheme
Minimalism is a design trend where color is scarce and an emphasis on white space, black and white, or monochromatic colors.
As motion graphics become more about the story, you’ll see website design and development experts and designers using minimalistic color schemes to create illustrations that communicate ideas. Minimalism is typically associated with simplistic, clean, uncluttered designs.
3. Mixing 2D and 3D
While 2D and 3D animation have been used separately for many years, there is a trend of mixing the two. This can be done in a variety of ways:
- 2D characters or objects can be placed into a 3D environment
- 3D characters or objects can interact with 2-dimensional environments or objects
This trend is growing in popularity because it creates an exciting juxtaposition between different types of movement and style. A 2D character walking through an empty 3-dimensional space looks utterly different than that same character running around an animated cartoon room.
Mixing shapes and forms from these distinct worlds can create beautiful results that aren’t possible when using only one medium at a time.
Morphing is the transition from one image to another. It can transition between scenes, characters, objects, and words.
As animators push the boundaries of morphing techniques by creating seamless transitions between different elements in their videos, more and more consumers are becoming aware of this trend. This has led to a rise in the popularity of motion graphic animations that employ morphing as a central component of their design style.
5. Seamless transitions
Seamless transitions are the new black. If you’re not using seamless transitions, you’re doing it wrong. It’s that simple. Seamless transitions are a great way of drawing attention to your content and adding a sense of fluidity to your projects. Seamless transitions can be used in any industry—from the medical field to filmmaking and beyond!
But what exactly are seamless transitions? Well, they’re a transition designed to look like one continuous shot. They can be used in any industry and draw attention to your content.
6. The use of VR and AR in storytelling
Virtual reality (VR) and augmented reality (AR) are two different and latest animation technology that will dominate the motion graphics industry in 2023.
Although they both use a head-mounted display, they can be used to create very different effects. VR creates an immersive world where you interact with objects in your headset, whereas AR allows users to view virtual elements in the real world through their smartphone or tablet screen.
7. 3D animation is still going strong
3D animation is still going strong. 3D animation has been around for quite a while now, and it’s such a powerful tool that you can’t help but keep coming back to it.
It’s a fantastic way to convey complex ideas. It also makes your motion graphics more dynamic and engaging than ever before. This trend will probably stick around for many more years, so if you’re looking for animation use in restaurant websites and other b2b services, go with 3D animation!
8. Hover effects
Hover effects are motion graphics animations used to emphasize and highlight important information. Hover effects can be used to create a sense of interactivity, as well as a sense of depth in an image.
The best way to create a hover effect is by using two or more layers with the same shape but different colors. By changing the opacity on one of the layers when you hover over it, you create an illusion that makes it appear as if many objects are floating above one another in space.
Anti-gravity is a motion graphics trend showing objects defying the laws of physics. These objects may appear floating or even levitating, as though some unseen force is holding them up. This effect can be achieved through particles and dynamic lighting effects, as well as 3D animation techniques such as particle systems and clouds.
In other words, anti-gravity refers to any visual style that gives viewers the feeling of weightlessness or levitation; it’s not necessarily meant to convey actual weightless conditions on Earth or elsewhere in space.
10. Art Animation
Art animation is a style of animation that is used to create abstract and surreal images. It often involves using shapes, textures, and colors to create an image that does not correlate with reality.
The goal of art animation is not to show what something looks like in real life but rather how the artist thinks it should look.
This style can be very useful in creating dream-like scenes or adding meaning to a scene by using objects that are not visible in reality but exist in someone’s imagination, such as flying dragons or talking dogs.
We would like to conclude with a simple reminder. The world of motion graphic animation is constantly evolving, and we have just scratched the surface here. Many of these motion graphics trends in 2023 will stick around for years as they become more refined.
Author: Gaurav Sharma, Digital Marketing Strategist at Arka Softwares, a leading mobile app development company.