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Progressive Web App: How It Improves Organic SEO?

Progressive Web App How It Improves Organic SEO
by Andre Oentoro Published 

Progressive Web Apps (PWA) has evolved into one of the favorites among search engine optimization experts, who know that PWA has great promise in enhancing their online marketing activities.

However, how great is SEO for progressive web apps? Progressive Web apps can increase page loading speed and provide a great experience on both desktop and mobile.

The aim of PWA is to perform better than native apps and provide a great user experience while doing so. Better user experience results in better rankings in popular search engines. PWAs are great for organic search marketing.

The Importance of SEO:

Visibility and rating:

SEO helps you rank higher in search results and increase online visibility, helping make potential customers more likely to click on your site and convert.

Web traffic:

SEO Increase your organic search engine traffic. This will increase the number of visitors to your web page on a daily basis. This is straightforwardly related to improved sales. 


The better your SEO score, the better. The more likely you appear on search engines like Google and Bing. Users are often amenable to suggestions that search engines generate. Therefore, having a higher position for the keywords people are searching for will give your product or service credibility in the minds of users.

User experience:

A well-optimized website communicates what products or services are being offered. Search engines such as Google and Bing can easily extract the required information to pass on to the user. 

Speed up your indexing:

The main benefits of Progressive Web Apps are to increase the speed of your application indexing process and responsive web pages. When integrated into your marketing strategy, you will get indexed in Google much faster, and since it is mobile-optimized, it improves the user experience.

Increase engagement and efficiency:

These apps work much faster than the original website. The service worker script runs separately from the website. This allows pages to request only raw data. 

Progressive Web Applications and SEO also allow you to use push notifications to increase user engagement and conversions. You can communicate with your users whenever they use their devices. 

Less friction:

One of the benefits of Progressive Web Apps and SEO is that they reduce the steps users must take to engage with your app. Unlike mobile applications that you route to Google Play or the App Store, PWAs do not have long download times.

Progressive Web Apps and SEO:

Basically, Progressive Web Apps are still web pages. But it acts like a native app. In other words, it provides a new, engaging app experience on mobile browsers.

With this flawless combination so we can enjoy many great features such as push notifications. 

End users can easily install Progressive Web Apps with just a few clicks And there is no need to download from any App Store especially Progressive Web Apps can work in both online and offline modes. This is not possible for both web and mobile apps.

The app is best for phones and the website is optimized for desktops. Both developments may be too costly for most companies. PWA is a budget-friendly solution by combining the two platforms.

Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or pages from search engines than direct or paid traffic.

Unpaid traffic can come from different types of searches including image search video search academic search, news search, and industry-specific vertical search engines.

How to Implement PWA without Losing Ranking?

You should become familiar with the layout and key elements. Below are some steps to follow to implement PWA: 

Step 1: Create an HTML page that will be the starting point for your application. 

Step 2: Create a manifest.json file in the same directory this file generally contains information about web applications. 

Step 3: Create a new folder named Image and place all icons related to the application in that folder. The image name and size should match the item file name.

Step 4: Serve the directory using a real server to make all files accessible.

Step 5: Open the index.html file in Chrome. Go to the Applications section in Chrome Developer Tools. Open the item column from the list.

Step 6: Under Installability Tab, it will show that the service worker was not found. We will need to create another file for the PWA, serviceworker.js. In the same directory, this file manages the configuration of the service worker who will manage the operation of the application.

Step 7: The final step is to associate the service worker file with index.html. This is done by adding a short JavaScript script to the index.html created in the above step. 

Do PWAs lead to better SEO results? 

Progressive Web Apps are especially good for SEO in one area: to create the best possible web experience for your customers. But you have to do something with it, just like any other website. Stick with the best and newest web technologies and processes.

You will be successful, and you can quickly turn your organic traffic in search engines into good customer relations or customer loyalty. You can use chat and push notifications which can easily be sent through your PWA.

With some measures, you can indirectly improve your SEO If you decide to use PWA. We will provide the PWA app development cost in affordable ranges.

Popular PWA Examples:

Telegram PWA:

As a software or app user, you may wonder how safe your data is on any platform. One of Telegram’s core tenets is that it wants its users to trust their data security.

The fast-growing cloud messaging platform Telegram is another example of a progressive web app. It is one of the latest PWAs to hit the market and shows no signs of slowing down.

With encryption and privacy features that are the main difference from other messaging apps, Telegram needs a very responsive system, especially in an increasingly tight global regulatory environment.

Telegram has more than 100 million registered users; good luck to users. The web app stands out from the rest as it gives mobile users a quick and easy experience.

Facebook PWA:

Major changes took place in the tech world in 2021, and Facebook is now Meta. The social media platform retains its old name and is still the largest social media network. They have been exploring PWA since early 2018.

At the beginning of this PWA, they could use a version of the app that improved the availability of the platform for millions of users around the world who were struggling with unreliable internet connections. 

Facebook’s native app is not very user-friendly, an action that may surprise; Facebook is phasing out mobile web applications in 2020.


Another example of a progressive web app came from Pinterest when the company launched its first mobile app. The company found a weak response. Only 1% of mobile users convert to actual customers who install, sign up or sign in to an app.

As a powerful search engine and targeted advertising tool, by the end of 2021, Pinterest had amassed a user base of 440 million people.

Their users are fascinated by the site and welcome how easily it can be pinned. With such a growing base, Pinterest needs to respond to the poor performance of native apps.

Spotify PWA:

In a defiant act, Spotify put its plans into action and quickly developed a progressive web app for iOS following a dispute between them and Apple.

With a progressive web app for iOS, Spotify can now bypass third-party commissions and continue to grow its subscriber base.

Spotify has done a great job replicating the native desktop and mobile app experience in PWA. Plus, listeners can listen to music offline, which is especially convenient.

The PWA is much faster with a slightly modified UI from the native app. Spotify users are also prompted to add the Spotify PWA to their home screen for better accessibility.


Another PWA app example is the popular dating app Tinder, with over 60 million monthly users worldwide. Back in 2017, Tinder launched Tinder Online, a PWA app built to reach a wider audience around the world. Since using the advanced web app, Tinder has noticed remarkable results.


Progressive Web Apps are evolving into the norm these days. However, it is essential to fully understand how it works and know about the features offered by PWAs and service workers to get the most out of them.

Progressive web apps are SEO-friendly because they are built to provide one of the best user experiences ever.

Most people need clarification about how to rank first on google. It is the responsibility of developers and marketers to make sure they don’t make any mistakes in the design process of SEO-compatible PWAs.

Developers need to follow web best practices, So that website owners get the most out of the organic traffic sent to their sites.


About the Author

Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. She ensures strategic goals are met by directing online and social media campaigns.

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