Categorized as Animated Explainer Video

Motion Graphic Benefits and Why Should You Include It in Marketing Campaigns?

motion graphic benefit
by Andre Oentoro Originally published   ·  Updated 

If you are looking to generate sales for your business through videos, it is important to make a solid impact in their minds. When you insert motion graphics into your marketing videos, you make your videos more impactful and position your product as authoritative.

This increases brand awareness, and consumers are likely to follow through with the entire process of sales as directed in the video. Motion graphics allows audiences to instantly draw links and connect with your videos.

When you use it for your marketing videos, you can leverage it to represent a superior brand image. It makes your brand trustworthy and credible

Origin of Motion Graphics

Motion graphics is a form of digital media that combines text, graphics, and sound to create a visual narrative. The evolution of motion graphics can be traced back to the early 20th century when animators first began using technology to create moving images.

One of the earliest examples of motion graphics is the Fleischer Studios’ “Out of the Inkwell” series, which used cel animation techniques to create short, comedic films. In the 1930s, Walt Disney Studios popularized the use of cel animation in feature films, and by the 1950s, motion graphics had become a staple of commercial advertising and television programming.

As technology advanced, motion graphics began to incorporate more advanced techniques such as computer-generated imagery (CGI) and 3D animation. In the 1980s and 1990s, the rise of desktop publishing and digital video editing software made it possible for motion graphics to be created by a wider range of people in a more streamlined manner.

Nowadays, motion graphics is an essential part of the content creation industry, and is used in a wide range of applications such as advertising, marketing, and web design.

It has also become an important tool for visualizing and communicating complex ideas and is used in fields such as data visualization, scientific visualization, and education.

How Can Motion Graphics Save Marketing Costs?

Here are some key points in which motion graphics can help save costs in marketing:

  • Motion graphics can be used to create visual content that is both engaging and informative, which can help to reduce the need for expensive print-on-demand solutions material or physical product demonstrations.
  • Motion graphics can be repurposed and used in multiple marketing channels, such as social media, websites, and email campaigns, which can help to reduce the cost of creating separate content for each channel.
  • Motion graphics can be used to create explainer videos, which can help to reduce the need for expensive in-person training or demonstrations.
  • Motion graphics can be used to create visual aids for presentations, which can help to reduce the need for expensive physical props or materials.
  • Motion graphics can be used to create visualizations of complex data or concepts, which can help to reduce the need for expensive in-person presentations or demonstrations.

4 Benefits of Using Motion Graphics in Marketing Campaigns

#1. Make Comprehension Easy and Relatable

Source: Visme

The method through which the brain takes in information is the focus of visual animations. Information is instantly communicated and processed when using visual aids.

Motion graphics companies simplify the understanding and consumption of complicated information by helping to deconstruct it. This is useful, especially for data visualization, explainer or lesson videos, and abstract topics.

#2. Create Brand Awareness

You need to have a strong brand identity and awareness in order to effectively promote your goods. Consumers are more inclined to proceed to the final stage of the sales process when brand recognition grows. With the use of motion graphics, your customers will undoubtedly have a more satisfying experience.

The use of color schemes for animations to convey your brand image, allows the audience the ability to make ties and connections to your brand right away. Making oneself visible isn’t enough; you also need to have a memorable brand that is instantly recognizable.

#3. Boost Consumer Interactions

The value that content creates through consumer interactions is among its most significant advantages. Motion graphics must be both educational and engage the users. Above all else, it must be genuine.

Businesses and enterprises need to produce authentic content that delivers facts over hypothesis and data over opinion in order to gain the trust of consumers.

According to Tiffany Homan from RentalPropertyCalculator, “A big part of what makes marketing materials successful is how engaging and shareable they are (especially on social media because 94% marketer uses it to distribute their content), so using a motion graphic in your content online can be a great way to present an attention-grabbing format people will want to share. These can feel more accessible than a typical video format, and thus can produce more engagement and further the reach of your marketing endeavors.“

Incorporating complex data into larger-scale narratives and insights that consumers can more easily relate to and understand in light of their own lives.

#4. Elevate Communication

Customers are extremely particular in this day and age. They are always looking for the best product or service and will switch to another company if they are dissatisfied with the one they are currently using. Because of this, companies need to improve their ability to communicate and develop a greater appreciation for what they have to offer.

Visual effects animations are a fantastic tool for boosting the effectiveness of your company’s communications. They are the optimal medium through which to advertise the goods or services offered by your business.

It will assist you in reaching out to your audience and will have a significant impact on the experience they have as a whole.

Final Thoughts

Digital Marketing is becoming more challenging and costly day by day. Traditional marketing videos can eat up a huge chunk of your marketing budget. So, if you are on a tight budget or want to maximize your ROI, definitely give motion graphics a thought.

Author: Usama Amin, a web content creator of


About the Author

Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. She ensures strategic goals are met by directing online and social media campaigns.

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