Video is a great marketing tool for startups since it can be used in a number of ways. It can be used to tell stories, showcase product features, walk users through a process or highlight how things work.
It’s especially important for SaaS companies because they have the ability to show their customers the value of their product in an engaging way that helps them understand what it does and why they need it.
In other words, a startup video simplifies complex messages, making it a great way to introduce a business or product to potential customers. Making these videos and getting them out there can help grow your startup and provide more exposure in the marketplace.
Getting startup videos made on budget is not as hard as it may seem at first. You can get a professional video with high quality, good production values, and decent production values that will be both affordable and on point.
That being said, just like any other video strategy, creating well-performing startup videos takes effort and time. Below are some essential tips you can follow to make sure that you create a high-converting startup video:
#1. Define Your Audience and Goals
Video marketing is a smart way to break through the noise and engage your audience. Content marketers have turned to video as a medium because it’s the best way to showcase product features, tell a story, or share an idea.
The first step in creating a video is defining the goal of the video. The goal will help determine how you structure your video and what content you include.
For example, if you want to promote an upcoming event, then your goal is different than if you want to share information about product updates.
In order to define the strategy and goal of your SaaS product marketing video, try answering these basic yet essential questions:
- What is my target audience?
- What are they looking for?
- How can I make my product stand out?
- Why should they care about it?
- How do I prove my value proposition?
- What do I want them to take away from this video?
#2. Conduct an In-Depth Research Before Hiring a Professional
It is important to invest time researching the project before hiring a freelancer, production company or agency. It’s crucial that you are completely clear about what your needs will be and that you know what to expect from different vendors.
This can prevent any misunderstandings or dissatisfaction with the final result.
Agency-based explainer videos are a good option since they provide more creative and production options than freelancers will typically offer
Freelancers offer more affordability but may not have as much experience with different types of video production as an agency will have.
In terms of understanding your product, agencies like Explainerd help your customers understand your product or service better with careful curation, unique work and really powerful videos that stand out.
Some targeted agencies such as Content Beta also help only SaaS brands convert boring product docs into professional product demos and how-to videos to show the power of software.
#3. Write a Killer Video Script
A great startup video starts with a great script. Scripts for startup videos are usually a lot more extensive than a website article or blog posts. So, there is a lot of pressure to make a script as fantastic as possible to grab the attention of viewers and engage them all the way through video.
If you want to have a budget video that will generate the desired response then the script is very important and can truly be a game changer for your video and its performance.
#4. Keep it Simple and Straightforward
Keep your startup videos simple.
This is because complex and hard to understand content does not work well online. Long startup videos scare the viewer away. It will not capture people’s attention and make them want to keep watching the video.
Instead, you should aim for simplicity in your videos, so that you can engage and captivate your audience. You can do this by keeping the message short and sweet, using a conversational tone in your voiceover and only showing what is necessary on-screen for viewers to get the gist of what you are talking about.
#5. Incorporate Simple Elements into Your Video
A successful startup video is one that captures the attention of a potential customer. You only have seconds to grab your viewer’s attention and make them want to learn more.
Take advantage of video elements to increase the production value of your videos. It’s easy to add text, graphics, and animations. You can also use stock images and footage to create a professional looking design and style for your videos. This will help you reduce the cost notably while retaining quality.
Successful marketing often relies on a small budget and an effective strategy. The most important factor is that you get what you pay for.
There’s one thing you need to bear in mind, though: before you even think about making a startup video, it is important to know what message you want to deliver and who the message will be delivered to.
What is the intended message? What is the desired effect? What are your audience’s demographics? These are all questions that need to be addressed beforehand when deciding on what kind of video to make and you should be able to get the most on budget.
Author: Gautam Bhat, Growth Marketer at Content Beta.