We live in a fast-paced world where trends change in the blink of an eye. As a social media expert, you might go to bed thinking of a particular strategy, and the next morning, you wake up to realize that the algorithms have changed.
Well, in such an era, social media presentations need to stand the test of time and deal with the flattering attention spans of digital audiences. Thus, it is vital to think of techniques that would make your slides spectacular and make you a champ in this field despite the ever-changing world around you.
In this article, we will take you through seven tips and tricks that will help you master your social media presentations. Let’s get going!
1. Start with a Compelling Narrative
The online world is overloaded with information- there are a million advertisements, posts, stories, as well as commercials that run online. Thus, to cut through the noise and ensure that you hook your audience right from the beginning, start with a compelling narrative.
It can be an eye-opening figure, or statistical data, or even an anecdote. If you choose to commence with an anecdote or story, ensure that it is related to the subject and resonates well with your target audience.
For instance, if your presentation is about the impact of social media in boosting businesses, you can narrate instances of how your venture doubled its revenue with the help of social media and reached the global market. Remember to include relevant data to back your story.
This way, you can allow the audience to see themselves as a part of your experiences and make your message much easier to understand and remember.
2. Use Industry Keywords
Before crafting your presentation, search for the terms that your audience has been looking for. These could be industry-related terms, jargon, technical phrases, or even simple words.
By including industry keywords in your presentation, you can increase its visibility and make it more discoverable. It also allows you to demonstrate your expertise and establish credibility as an experienced player in the market.
For example, if you are making a presentation on Digital Marketing, you can include terms such as “SEO Strategy,” “Content Curation,” etc. When the audience reads such keywords, they find a sense of relatability and feel as if the slides are tailored especially for them.
3. Incorporate Compelling Visuals & Maintain Consistency
Intriguing visuals are the backbone of any social media presentation. They can bring a cohesive and professional look to your slides and make them much more pleasing to look at.
Thus, when it comes to presentations, it is extremely crucial to maintain consistency across all slides. This means using your brand palette, harnessing the power of your designated fonts and colors, and allowing visuals to flow seamlessly through the theme.
Let us understand further with the help of an example. Think of a cold drink company with the colors red and white. Which was the first name that popped into your head? Of course, it was Coca-Cola!
Over the past hundreds of years, the company has been using consistent brand colors, red and white, and has its visuals written in its famous cursive font. It has enabled the brand to position itself as a well-known soft drink venture and created a special place in the hearts of its customers.
However, we understand that crafting such stunning visuals from scratch can seem quite burdensome. It can sap you of your energy and consume much of your time. Thus, we suggest using expert-designed templates that can be added easily to your presentations and can be completely customized according to your brand colors and fonts. You can adjust the elements, realign, change the text, etc.
4. Use Graphs and Charts to Showcase Numbers
One of the easiest ways to spellbind your audience is by showcasing numbers and data, as they play a critical role in convincing viewers about the value of your work and fostering a sense of trust and reliability.
When it comes to presenting statistics and numerical data, it should be done in such a manner that the audience can comprehend it without getting overwhelmed. Thus, by carefully picking the right formats and opting for visually appealing charts and graphs, you can present your information in a much more meaningful manner.
For example, if you wish to show a comparison between the revenues of multiple quarters, you can use a bar graph. However, to depict variation in the market over a few years, a line graph would be ideal.
Thus, picking the correct graph is extremely necessary. You can even highlight important numbers by using annotations and add notes wherever required.
5. Ensure Audience Engagement
Imagine presenting your slides, and suddenly, you find the audience cross-talking, some of them yawning and a few leaving the room. Well, isn’t it the worst nightmare for any presenter? Of course, it is.
Thus, to avoid such a situation and ensure that your audience stays invested throughout the presentation, you must include certain activities and maintain proper engagement. It can be done by adding a few live polls, playing interactive games, inviting group discussions, and opening the floor for a question-and-answer session.
By allowing the audience to participate in your presentation, you make them feel heard and seen. It keeps their spirits high and makes them remember you for a much longer period.
6. Conclude with a Proper Call to Action
After your presentation is over, your audience must know what must be done next. Whether it is subscribing to your email list, booking a trial service, or scheduling a meeting, they must be aware of the actions they can take and the means to fulfill the same.
Thus, make sure to leave behind your contact details, such as name, number, email, company address, etc. You can also make this slide innovative by adding a QR code that would lead the audience to your website or email upon scanning.
7. Ace Your Delivery
A great presentation is a combination of well-crafted slides and a stunning delivery. Thus, once you’ve mastered the first one, it is time to ace your delivery.
Begin by focusing on your body language and practice good posture. Ensure you stand up straight, cover the stage promptly, and maintain eye contact. Remember to not slouch or bend, and be confident in answering questions.
You must also rehearse the presentation by looking into the mirror or performing in front of friends, family, or colleagues. It can help you identify any potential loopholes and allow you to mend them.
Delivering the best presentation requires careful planning and a deep understanding of the audience. It is a skill that must be practiced and can be mastered with continuous learning.
By following these tips, you can deliver a flawless presentation that can inform, inspire, and leave an indelible mark on your audience.
We hope this article helps you with your next social media presentation.
Author: Ashish Arora, Co-Founder of SketchBubble