Categorized as Video Marketing

SEO Video: How to Implement SEO in Video Marketing

by Andre Oentoro Originally published   ·  Updated 

SEO Video content marketing is a great way to explain a topic in a short period. It gives you more power and creativity that can help you capture your audience with animations, music, voice-overs, and much more.

But creating video content without a strategy on how to effectively gain your target audience may leave you wasting your time. 

This is why when trying to execute video marketing strategies, you must also implement SEO on them. With the help of SEO, your video content marketing will be executed effectively, and your efforts will generate good results. 

What is SEO? Why Should You Use It for Video Content Marketing? 

SEO or search engine optimization is a process of improvising your website to grow its visibility when people search about or related to your business in Google, Bing, Yahoo, and every other search engine.

With your page being visible to search results, this gives your business a boost to collect attention and attract potential prospects or customers. 

It can be used in a variety of online marketing strategies. Your website marketing, social media marketing, and video content marketing can all be applied with SEO strategies to capture more audience and grow your visibility. 

Video content marketing is a type of content marketing that marketers and audiences both like. These are videos done to promote a certain brand, announce brand launches, and provide walkthroughs and guides for their customers.

This is a lot more engaging than blog posts and articles. It also has a wider age reach and can encourage teens and Gen Z to view your videos as well. 

Present consumers spend a lot of time on their phones scrolling through content on the web. And if you can pull off effective video content marketing, then it would help your brand reach a lot more than your existing market. 

How Does SEO Work?

SEO works by optimizing the content of your website, getting inbound links to increase your website’s visibility, and conducting keyword research. SEO aims to improve your website’s ranking in search result pages. 

Ranking higher in search engines could lead to an increase in traffic to websites. The higher the rank of your website’s content, the more people or audiences could see it. More traffic means more engagements and sales. 

There are 3 main metrics that search engines assess to determine its quality and how it should rank on Google. SEO also involves the process of optimizing these 3 main metrics of search engine algorithms to be placed at a higher ranking in search results.

  1. How the page was made
  2. Links from other websites
  3. Content of your site

If your website has good scores in these three metrics, the search engine algorithms will detect and rank your website accordingly. 

How Can You Implement Video SEO In Your Video Marketing? 

Video content is budget friendly and the most powerful content marketing tool that can be used for businesses. Using an optimized video is a big leap toward success in a video marketing campaign.

Applying SEO to your video marketing gives you advantages that could make visitors come to your website to look for something meaningful and new.

You need to provide relevant content to engage and connect with potential prospects of your business. Here are the ways you can implement video SEO in your video marketing.

1. Pinpoint the Aim of Your Content and Its Placement on the Page

It is a good start to determine what content you’re pursuing on your page and its purpose. With this, your video content creators can also narrow down who you want your target audience to be and you should make awesome videos with them in mind. 

Your content will also determine where you’ll position the content or video on your page and your platform as well.

The position of your video or content should be significant so your visitors or potential prospects will have better access to see your content and watch it thoroughly.

You have to also be cautious if you’re planning to upload multiple content or videos since Google can only index one video per page.

2. Be Consistent In Your Content

Consistency is a good way to build up momentum. This makes people anticipate your content creations and encourages them to engage with your website.

Video marketing should not be long since there is a recommended or ideal length for a campaign video, it should be around 5 to 8-minute max.

You should also follow and observe the critical metrics like:

  1. Viewers affirmation
  2. Bounce rate
  3. Exit rate
  4. Number of subscribers after the video was uploaded
  5. Audience retention
  6. Amount of likes and dislikes

From the information that was provided above, you can use it to your advantage and further optimize your SEO video marketing content.

3. Maximize the Use of Thumbnails

Commonly, the first thing that the audience will see is the thumbnail before the content and its title. The information they get from the thumbnail is a glance or glimpse of what your content or video is about.

This is a good step to capture the audience and their attention to your content. 

This kind of engagement will help you with your content to increase growth in views with your content and page.

Here are some tips for maximizing the use of thumbnails:

  1. Make sure it is supported by formats like .gif, .png, .jpg, or .bmp.
  2. The thumbnail should be relevant to your content.
  3. The image should be attractive to the audience.
  4. The ratio of the image should be 16:9, and the pixels at 1280×720.

Video thumbnails have a straightforward impact on viewers. This is a good way to get a good amount of viewers.

4. Optimize Your Video and Its Quality

Video optimizations are a must just like how you optimize websites, you can quickly analyze it with an SEO checker. Your video content must be appealing to the audience since this will bring revisits to your web page and your following content. 

In video marketing, infographics can increase search marketing results. An infographic is a visual chart or diagram that presents data or information.

Infographics show structured ideas and information to make the information easily understandable for your audience. 

Also, some free online services or programs could help you optimize your videos. Here are the tips you can do to make your videos have better quality:

  1. Apply WebM or MP4 video composition or use different HTML5-supported formats.
  2. Prioritize both mobile and web users.
  3. Authorize easy streaming from the server.
  4. Edit and delete the part of the videos that aren’t relevant.

5. Put Closed Captions or Subtitles in Your Video

Closed captions support your audiences through reading so hearing-impaired people could also understand what your content is all about.

Same as with subtitles, audiences who struggle to learn English could be spared from subtitles. 

As a video content creator, you wouldn’t have to consider human transcription services since captioning and putting subtitles in your content is enough to give satisfaction to your viewers.

Anyhow, there are things you could encounter through automatically generated close captions or subtitles.

Ideally, you put manual captions and subtitles; it could be inconvenient, but it will surely meet the expectations of your viewers!


It is very easy to implement SEO in Video Marketing, but it requires work and knowledge on how you can improve your content videos. 

Easy to create the perfect thumbnail for your content and it would expose you to your targeted audiences. It is almost free to market your page since there are applications for you to use that are offered for free.

You should also put the effort into putting relevant details in your content so you could meet the expectations of your viewers. 

With this article, we hope you learned about how to implement SEO in video marketing! Practice and a little effort go a long way, so we hope you do your best!


About the Author

Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. She ensures strategic goals are met by directing online and social media campaigns.

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