Adding a Video widget to your website is the safest and easiest way to drive engagement to the website. While text and vector graphics dominate a lot of websites, it’s time that we accept customers who are more inclined toward watching a video.
In fact, studies show that 54% of consumers want to see more video content from a brand or business they support.
Now imagine the amount of traffic when you embed a YouTube video on a website!
So how about taking the lead and starting the process of embedding video content to the website? In this blog, we have jotted down all the information that you need to embed video on your website. Take a look.
What Is Video Embedding?
To begin with, to answer your question, What is video embedding?
Let us break this down for you, video embedding refers to integrating a video player within a website, allowing the users to watch the videos without having to leave the platform. So, instead of uploading the video file to the website, the video is hosted on platforms such as YouTube, Instagram, Vimeo, etc.
The goal of opting to embed video on the website is not just to enhance the visual appeal of the website but also to enhance the overall performance. So is it important and should it be included in the marketing strategy? Let’s take a closer look at it.
Benefits Of Video Embedding
Well, when you embed video on the website, it is not just limited to bringing a visual appeal to your website but there are many benefits of a video widget on the website. Scroll through the benefits.
Increases The Time Spent On Website
Video content has become a marketing strategy in recent years. Your potential customers are watching videos more than ever. In fact, as per the reports by The Social Shephard, 82% of Global Internet Traffic in 2022 came from video. Imagine this traffic coming to your website!
When you embed video on the website, the website visitors spend more time on your website looking at the intriguing video content you have on the website.
Pleasant user Experience
No matter what industry you are working in, your website must be flowy and give a pleasant user experience. Considering that, a video widget on a website is the upper hand in your marketing game.
Your visitors are less likely to stay on your website if they have to go through the piles of wordy content. As a result, they will be unable to understand the value proposition of your brand. When you embed video on a website, you create a better user experience for your website visitors.
Video Becomes Social Proof
One of the basics of selling is social proof. This is based on the fact that what shows is what sells. Your customers are looking for proof that people around them have bought your products. And when Creators or influencers make videos about your products it becomes evidence for them. And eventually helping them to convince and buy your products.
Types Of Videos You Can Embed On Website
There are many platforms that you can use to embed video on the website. For example, you can embed videos from Instagram reels, TikTok, Facebook, etc. With so many platforms and so many genres of video content to create, it has become confusing what to choose first. Take a look at the list, as we have jotted down what type of video to source from which platform.
Culture videos on the “About Us” page
Your website’s About Us section is often the first place new visitors go to learn more about your brand. It’s a crucial space where you can reveal the human side of your company, building trust and a connection with potential customers. You can source such types of videos from Instagram or YouTube Shorts from your employees.
Consider adding a video on the website’s About Us page that showcases your company’s culture or shares its story. This gives your audience a glimpse into the people, events, and values that shape your company. Make sure it captures what sets your company apart. Here are some starting points:
1. Tell them about the origin of your brand.
2. Embed videos that reflect your company’s goals and how you plan to achieve them.
3. Create YouTube Shorts or Instagram reels that are lighthearted videos showing a day in the life at your office. You can also embed a YouTube widget displaying the day-to-day lives of your employees.
4. If your company is involved in community work, this is a great way to share it with your customers.
By incorporating a video, you’re making your “About Us” section more engaging and memorable for visitors.
Explainer videos on the home page
Over the years it has become a norm for business owners to easily navigate their customers or website visitors through their products. In such cases, explainer videos become an important tool for the website owners.
As a business owner, you can easily embed video on websites from different social media platforms like TikTok, Instagram reels, and Facebook. Remember that these videos should be explainer videos to align with your marketing strategy.
For this, you can ask your brand advocates to create videos on social media platforms.
By featuring an explainer video on your homepage, you ensure that your audience’s first interaction is with the core message of your product or service. Additionally, this type of video can boost the time visitors spend on your page, potentially leading to improved rankings on Google.
Here are some guidelines to keep in mind:
1. Keep it short, use straightforward language, and maintain an engaging tone.
2. Build a compelling story with a relatable character.
3. Focus on providing genuinely helpful information rather than just pushing a sale.
4. Always conclude with a clear call to action, guiding viewers on what to do next.
Product Videos On Landing Pages
Getting potential customers to your landing pages is a challenging task. It requires a combination of effective SEO strategies and a well-crafted lead-generation funnel.
Once you’ve succeeded in getting people to your pages, it’s crucial to take the next step in nurturing them. One powerful tool in achieving this is a product video.
These videos serve to spotlight the unique features of your product or service, offer essential context, and demonstrate real-world applications.
However, it’s vital to ensure that your video marketing seamlessly complements the rest of the page without diverting attention from the primary call-to-action (CTA). We recommend opting to embed YouTube videos on the website showing all the products you have.
The Final Words
Video marketing, over the years, has become an essential tool. If you are in business, you have to include integrating video on websites. It can bring out the human side of your business. And help you sell in so many ways.
Author: Kevin Orton, Tagembed