Pitching in business refers to presenting an idea, a product, or a service to the other party, be it your colleagues, another department or the board of investors.
Businesses in the aviation industry, such as airlines, ground handling agencies, aviation insurance firms, training institutes, and many more, use email marketing to pitch ideas and products to potential clients.
Email marketing is a simple and frequently used global marketing tool used by plenty of giant, medium-sized, and small businesses to stay connected with their customers and audiences.
In contrast to general advertisement campaigns on social media platforms, websites, and billboards, email marketing allows firms to deliver information straight into their customer’s inbox with content that is beneficial, relevant and tailored to their specific needs.
Pitching Ideas Best Practices
Since aviation is a heavily customer-focused business, to get the most out of email marketing efforts in the industry, email marketers should always make sure they utilize the following measures productively:
#1. Understand Customer Needs
Customers are the primary focus of most businesses, therefore the entire focus of such an organization is to execute sales and deliver value to their product consumers.
For example, understanding your customer demand is especially paramount if you own an aviation insurance company. In such a case, the marketing team should only send emails to a target market or audience as pilots, aircraft owners, or aircraft lessors.
It is the marketing team’s obligation to thoroughly analyze the obtained customer data and offer an appropriate message to prospective clients. Another illustration of recognizing your customers’ needs in aviation is on-point offers with an airline.
If an airline employs a proper email marketing strategy, they can engage business class regulars by offering exclusive or one-time deals as well as first class upgrades on their preferred flights.
#2. Create a Win-Win Situation
A win-win situation is a method devised to benefit all parties involved. Long-term ties with clients are remarkably essential for any aviation firm.
Thus, aviation businesses must analyze organizational procedures, financial rewards, and company policies all at the same time before making a proposition to an existing or a prospective client.
For instance, an airline that has just developed a green operations strategy to address climate change may utilize email marketing to demonstrate how they tackle environmental problems by offering a more sustainable transportation service, which produces less CO2.
This type of pitch will also influence consumers to use certain airline services more often in order to reduce environmental pollution, creating a win-win situation for both the business and the customer.
#3. Attract Clients with Engaging Information
According to a recent study, only 47% of clients open and read their emails. So, first of all, to prevent users from skipping over your message, email marketers must establish a connection with their audience from the first glance at an email, which is the subject line.
There is virtually no point in creating intricate newsletters or other types of messages if a customer’s attention is not captured with a glimpse.
A conclusion can be drawn that a smart marketing plan includes as much relevant information as possible about consumers and their choices. A pitching idea is anything that makes the recipient want to read the email and see what is being offered.
Here the possibilities are almost endless as marketers, and especially airline marketers, can go above and beyond to develop frequent-flier relationships with their customers by sending special offers or discounts on their birthdays, national holidays, or festivals.
Furthermore, in investor relations, firms must produce weekly or monthly reports in order to build confidence and encourage more investors to consider investing in you.
Additionally, improve your email domain’s credibility by enabling the email security protocols and avoid DMARC fail.
#4. Understand the Customer Cycle
The customer lifecycle is divided into five stages: reach, engagement, conversion, commitment, and devotion. Prospects become aware of a product, purchase from a brand, and, hopefully, become a company’s long-term customer as a result of the strategy.
Depending on the nature of the business, for example the aviation sector, and the products or services offered, the customer cycle might be shorter or longer.
A flight catering service is an example of a long-term business collaboration in which airlines consume supplies on a daily and massive scale. The quality of their products and services determines their customer cycle.
Flight catering providers must retain significant relationships with airlines by providing a variety of meal alternatives as well as quality reports on products and quality management
In this instance, email marketing is an irreplaceable tool to influence customers to commit to purchasing exclusive food or drink offers and feel more appreciated onboard, hence prolonging the customer lifecycle.
Read more: 3 best free email marketing services LookingLion
#5. Avoid Sending Irrelevant Mails to Target Market
While this article has mentioned various ideas for the aviation sector marketer, at the same time sending heaps of unnecessary emails to clients can have a detrimental effect on the performance of your marketing plan and the image of your brand.
Receiving repetitive, unnecessary, and frequent emails will eventually reduce consumer engagement, and customers might end up unsubscribing from your email services or prohibit you from sending such emails in the future.
Excessive email messages might also hinder your chances in attracting talented professionals to your business.
Highly qualified and valuable pilots, engineers, and managers can be approached more effectively by email regarding a job opening or another work opportunity as compared to a public forum or a job website, however, if they get drowned in an unnecessary flow of emails, your brand image might start appearing unreliable and disorientated.
Is Email Marketing A Vital Tool For The Aviation Industry?
In short, yes. Email marketing assists the aviation industry in filling its sales cycle. It provides an intriguing point of connection between the customer and the brand from the initial point of access. It enables marketers to grow their businesses by influencing more aspects of the consumer’s journey.
Email marketing also enables aviation professionals to reach out to their target audience in ways that no other type of promotion can. And while there is still competition, it is indisputably successful.
Because the aviation industry has a large number of customers, email helps airline employees to quickly effectively contact them regarding vital flight information, exclusive offers or other relevant news. As the most effective communication channel, it allows them to provide value to customers and hence promote the brand as the most reputable.
Aviation marketers who want to build a captivating brand must recognise the importance of storytelling and frame their content accordingly. There are numerous stories concerning aviation companies, but they are rarely told. For example, tales of inspiring actions of aircraft engineers, designers, long-serving airline workers, passengers, or pilots often go unnoticed and only some astute brands communicate these via email.
Final Words
Email marketing is vital for building relationships with prospects, leads, existing customers, and even former customers since it enables you to speak directly to them in their inbox at a time that is convenient for them.
Nowadays, well-planned email marketing strategies surpass popular projects on social media, through SEO, and road advertising, as per statistics. Email marketing has a 4.29% higher average conversion rate than search, direct, and social media traffic.
While there is still competition, it is indisputably successful. Email marketing has a ROI of 4400%.
Email marketing assists the aviation industry in filling its sales cycle. It provides an intriguing point of connection between the customer and the brand from the initial point of access. It enables marketers to grow their businesses by influencing more aspects of the consumer’s journey.
Email marketing enables aviation professionals to reach out to their target audience in ways that no other type of promotion can.
Because the aviation industry has a large number of customers, email helps airline employees to quickly effectively contact them regarding vital flight information, exclusive offers or other relevant news.
As the most effective communication channel, it allows them to provide value to customers and hence promote the brand as the most reputable.
Aviation marketers who want to build a captivating brand must recognise the importance of storytelling and frame their content accordingly. There are numerous stories concerning aviation companies, but they are rarely told.
For example, tales of inspiring actions of aircraft engineers, designers, long-serving airline workers, passengers, or pilots often go unnoticed and only some astute brands communicate these via email.
Using the email marketing signals mentioned above and executing a sales process within the context of a personalized strategy.
The aviation industry may become a valuable travel resource for clients and boost their confidence as well as make traveling even more appealing and comfortable than it currently is
Author: Eglė Bartaševičiūtė
