Categorized as StartUp

5 Startup Content Ideas that Actually Work

marketing illustration with yellow background
by Andre Oentoro Originally published   ·  Updated 

Establishing a startup from the scratch is indeed quite challenging, isn’t it? Especially in the industry and market that is only getting more and more crowded while human’s attention span is also getting shorter.

Not to mention you also don’t have a million bucks to invest in fancy marketing strategies like Google Adwords or Facebook Ads that can bring you such a rapid result. You can’t easily spend some budgets on techy automation tools, either.

Luckily, you don’t actually need that, though.

There’s one budget-friendly strategy that you should consider when it comes to overall startup marketing campaigns: startup content marketing.

With a killer startup content marketing plan, you won’t only gain more brand awareness but also showcase to your potential customers that you’re an expert in your niche.

Not sure how to do an effective content marketing campaign? We have five startup content ideas to help you get started.

Let’s jump right into it!

Why Content Marketing for Startups?

Before we break down some of the startup content ideas, you must be wondering why content marketing is such a powerful tool for your marketing campaigns, after all, right?

We’ve said it before, and we’ll say it again, ‘content is king.’

It might sound too familiar for you, but it is still relevant even in today’s digital era. 

Here’s come the harsh truth: your potential customers couldn’t care less about what you sell or offer to them. They are only interested in how a product or service can solve their problem and make their life a bit better.

So, every savvy marketer – regardless of their business size or what industry they belong in, invest in content marketing to give potential consumers the information they need to make an educated purchasing decision.

In other words, content marketing allows you to connect with and educate your leads and customers without being too pushy.

You can also say that it is the art of communicating with your potential customers without directly selling to them.

If you write valuable and informative content, your potential customers will have no problem trusting your brand and building a solid relationship with your business.

Therefore, they can invest in your startup business with more confidence.

As a startup owner or marketer yourself, you must understand how important it is to gain trust from your customers and make them loyal to your business, especially in this battle for eyeballs. 

Now, it should come as no surprise that effective content marketing provides conversion rates about six times higher than other digital marketing methods. Whoa!

By all means, you need content marketing to communicate your brand value while giving your potential customers insights on how your brand can benefit them. This way, you can increase your conversion rate in no time.

5 Low-Budget Startup Content Ideas You Can Try Now

Now that you understand the importance of content marketing strategies for your startup business, it’s finally time to break down actionable and powerful startup content ideas you should try.

And, of course, you don’t have to break the bank to do all of it. We know that you’re on a shoestring budget, so we only break down the low-budget ones.

Here you go:

Create Engaging Explainer Videos

Explainer videos are one of the most popular and high-performing content types when it comes to startup content ideas. These engaging videos are quite well-known for their conciseness and simplicity.

With explainer videos, you can even communicate your startup’s complicated ideas to viewers, and they should be able to digest them faster than text or static images.

You can create your own explainer content using these powerful video marketing tools and spread them like wildfire on your websites, crowdfunding platforms, social media profiles, or other digital platforms.

Share Massive Lists of Online Tools

Another popular content that most of your target customers want to see is the complete list of online tools.

You can collect tools from the same market or industry and compare their features, prices, pros, and cons. 

This type of content can also be an ideal one if you want to showcase your unique selling points.

 All you need to do is to collect your competitors or your alternatives and tell the potential customers what makes your startup different and why they should invest in your brand.

Before publishing any type of content, scan your text via a plagiarism checker to make sure it is unique, will rank well in Google, and stand out from your competitors with similar lists of online tools.

Create Expert Roundups

Expert roundups are content where you collect insights or thoughts of the pros in your niche. 

You can ask them a relatable question (the questions that your potential customers currently have and look for the answers to) and put all the answers together on one page.

From the answers, your potential customers can get direct and trust-worthy answers to solve their problems from the experts. 

This way, you can drive traffic to your blog and boost your social activity – as you collaborate with other marketers too.

Share Checklists

Another one of the most popular content marketing ideas that are easy and quick to create is checklists.

It’s such engaging content that shows essential steps and tips to help your potential achieve their goals.

Thanks to the internet, you can use a lot of online tools to create eye-catching checklists in minutes hassle-free.

Send Monthly Email Newsletter

Besides your website and social media profiles, it’s always better to send your email subscribers valuable, exclusive content at least once a month. After all, they subscribed to your email lists just to read more of your content, didn’t they?

In case you’ve missed it, we’ve talked briefly about growing a solid email list for a startup in this post: 

In the newsletter, you can pick trendy topics or upcoming events that deserve your potential customers’ attention.

You might also need to design your templates to make them more captivating and easier on the eyes. It doesn’t have to be all fancy or flashy; simply balancing the copies with color formatting would be enough to make the newsletter look great and easy to scan.

Startup Content Ideas: Final Thoughts

To create engaging content, you should put yourself in your potential customer’s shoes.

Ask yourself, “what kind of content do I really want to see and share with other people?”

Make your content all about your potential customers. Don’t brag too much about your startups unless you want to scare away your potential customers and lose them forever.

With the top five startup content ideas above, you can now start your marketing campaigns with ease without spending a fortune.


About the Author

Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. She ensures strategic goals are met by directing online and social media campaigns.

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