Animated event videos – You know how important it is to create excellent content that speaks to different people, right? Well, one way to do that is by nailing those video styles.
Video styles are all about how you present your content, not just what you say, and they can seriously affect how people feel about your videos and what they take away from them.
There are loads of video types, like welcome vids, how-to guides, and brand stories, and you can jazz them up in different ways, like with animations, scripts, or even documentary-style.
Thanks to the internet, reaching your target audience is a piece of cake nowadays. It’s a game-changer for event organizers wondering how to sell event tickets online.
And guess what? Creativity is the secret sauce to breaking down barriers between you and your audience, leading to successful promotion campaigns. So, let those creative juices flow!
Why Event Organizers Must Use Video Marketing
It helps you boost brand awareness, rock your social media game, and connect with your audience like never before. Say goodbye to long, boring text and dull stock photos – animation is the way to go! But why, you ask? Let’s dive into some awesome reasons you should jump on the animation train.
Supercharge Information Intake
Did you know our brains process visual info a whopping 60,000 times faster than plain text?
Crazy, right? People just love visuals, and they understand them better too. When you present information in a cool animated way, it sticks in their minds like glue.
So, when they think of your brand, they might not remember your name, but those eye-catching visuals will stay with them
Boosted Engagement
Visual content is a total game-changer! It creates a much stronger connection than plain old text. You know how reading text can be a bit of work, right? Well, animation is like a breath of fresh air.
If you love cartoons, you’ll totally vibe with animated videos. They bring back those fun, nostalgic feelings! Plus, animations can make you feel something deep inside, like emotions and all that good stuff.
Cost-Effective
Making regular videos can be pretty expensive. You need a whole crew, a script, and a lot of shooting. It’s a significant investment, and not everyone can afford it.
But here’s where animation saves the day! You can get an animated video made by pros in no time, and it costs way less than hiring a bunch of actors and crew members. Save those bucks!
Pro Tip to sell more event tickets through Videos: Combining the right ticketing software for events & videos can increase the profitability of your hosted events; at the same time, choosing the right event ticketing partner can be a huge plus for that.
7 out of 10 organizers use Eventbrite to sell their event tickets online, however, the majority of them complain that the price is too high, so before moving forward and finalizing the ticketing tool, you should consider comparing trending platforms alternatives that are economical on ticketing fees and offer a wide range of features which could ease the ticket buying experience for your attendees.
And seamless ticketing software goes hand in hand with a seamless and cost-effective transaction gateway, like PayPal. By knowing how to sell tickets with PayPal, you can enjoy its versatile integration with all major ticketing software.
Now that you know about the video marketing strategy, ticketing software, and payment gateways, let’s dive into the types of animated videos you can use to boost ticket sales.
Animated Videos and Their Types
Animated videos are like superheroes when it comes to breaking down tricky concepts and explaining products in a breeze. You won’t believe it, but a whopping 65% of viewers are visual learners, and guess what? 90% of the stuff our brain absorbs is visual too!
Now, let’s dive into the fun stuff! There’s a whole bunch of animated video flavors out there, and I’m here to spill the beans on a few to kickstart your creative journey. Ready? Let’s go!
Whiteboard Animation
Whiteboard animation videos are like magic when it comes to explaining complicated stuff. Making an animated video is a lot like writing a book – you gotta start with a cool idea and then put it down on paper as an outline and a script.
You can do it yourself or get a pro writer to help you. The next step is to pick the perfect animation style to get your message across to the audience you want to reach. It’s all about making your content pop and engaging your audience!
Kinetic Typography
I bet you’ve encountered typographic animation, even if you didn’t know it! It’s also called kinetic typography, and it’s all about making text move and groove. You can have entire videos with awesome moving text, or you can use it as a cool element in any other kind of video.
The most remarkable thing about kinetic typography is how it keeps you hooked! When words dance and float on the screen, you can’t help but read them.
You can animate single letters or whole words, and when you add the right voiceover or music, it becomes an eye-catching visual treat.
Do you have some important info you want your audience to remember, like a date, time, or place? Try jazzing it up with kinetic typography!
Or, if you’ve got tricky statistics that need to be shown creatively, use a snazzy text graphic. Even if you have a voiceover, adding kinetic typography will make your video stand out and stick in people’s minds. The possibilities are endless, my friend! Get creative and make those words dance!
Cartoon Animation
Cartoons and animation go hand in hand, and we all have our favorite childhood cartoons or cartoon movies that we love watching repeatedly! You can use cartoons to share any message you want, whether helpful tips, brand stories, or anything in between.
But here’s the deal – creating cartoon videos can be challenging because it takes time and skill to make them look great. But the good news is, they are one of the most budget-friendly options. You don’t have to worry about hiring fancy art directors or actors or renting locations.
Just be smart about when to use cartoons. They work best for fun and playful content, and they’re perfect for short videos.
3D Animation
3D animation is like the high-tech version of animation. It involves making cool three-dimensional objects and scenes using special computer software. It’s a bit trickier than other types of animation, like whiteboard animation, because it needs serious technical skills and attention to detail.
But hey, brands can do some amazing stuff with 3D animated videos! They can show off their products in a whole new way by creating videos that demonstrate how everything works and why it’s fantastic.
Or they can use 3D animation to explain tricky concepts in a super cool and easy-to-understand way. It’s also perfect for branding and advertising, like creating a fun animated character everyone will remember and love.
Mix Action and Animation
This is one of the most common ways to use animation, and the possibilities are almost endless! You can mix and match different styles, like using real actors or shots of your product, along with excellent graphics, moving text, cartoons, and more.
Combining these elements can make it super easy for people to understand how your product or service works and it also helps them feel a closer connection to what you’re showing them.
Imagine having captivating animated content mixed with relatable real-life scenes – it’s a winning combo!
Even something as simple as adding a text graphic to introduce a person on screen counts as animation, so don’t worry about technical skills or budget limitations.
Infographic Animation
Animated infographics make complicated data easy to grasp and fun to watch. It’s like those cool infographics you see, but they move.
And the best part is making this kind of animation is pretty straightforward, so use it whenever you can! You can have moving graphs, charts, and tables in your videos to make the info stick in people’s minds.
These videos work great on social media, so feel free to add some fun and use elements of infographic animation even in your regular live-action videos! Let those numbers dance!
Bring Animation Videos to Efficient Use
Always keep an open mind about using animation in your videos, but remember that the type of animation you choose can vary greatly.
Event marketing with animated videos
Your efforts will go to waste without views on your videos. If there is no event promotion, your animated videos are useless.
And you don’t want your videos to go to waste, right? From our recent research, we came across seamless integration of ticketing software for events that allow social sharing to share your animated masterpieces and drive interaction effortlessly.
Maximize your event’s potential and watch your animated videos create a buzz like never before.
Know your goals and how to measure success
First things first, figure out what you want to achieve with your video. Set clear goals and know how to measure if you’ve hit them. Once you’ve sorted that, you’ll know what kind of video and style you need.
Plan your video strategy
Now that you know your goals, plan how to achieve them with your video. Decide what type of video you want to make, who will create it, and how much animation you’ll use. Also, think about where you want to share your video.
Check your resources and schedule
Look at your resources and how much time you can spare for animation. Talk to your production team and see how long it will take to create the animated content. Also, ask to see some examples of their previous work.
Tips and Tricks to Use Animated Video
Creating an excellent animated video is great, but it’s even better when it connects with your audience. Check out these tips to ensure your animated video keeps your attendees engaged:
Speak Their Language
Remember, you’re making the video for someone specific. Just like in a conversation, adjust your tone and content to ensure they understand the message. If it doesn’t resonate with them, it won’t work.
Nail Your Message
Your animation is like a vehicle for your message. Without a clear message, your video won’t achieve its goal. Keep it snappy and entertaining to grab attention, as people don’t have time for lengthy videos.
Social Media Ready
Social media is where it’s happening! Customize your video to fit platforms like TikTok or Instagram Reels, where you can reach a massive audience.
Choose the Right Tools
There are various animation tools out there. Go for the one that suits your audience and message. For announcements, kinetic typography can be a hit, but for product ads, explore other options.
Based on our discussion with a number of event organizers, Adobe After Effects is a prominent option to create engaging animated videos.
Grab Their Curiosity
Get to know your audience and their interests. Target their pain points and offer solutions that genuinely help them. Your video will hit the right chords when you appeal to their curiosity.
For brownie points, add a stellar event description, either in the post caption, within the video, or on the event ticketing platform. In case you need help with writing an engaging event description, worry not; we have got you covered.
Conclusion
Animated event videos emerge as a dynamic and compelling tool to captivate audiences, leaving a lasting impression on both the visual and emotional fronts.
The fusion of vibrant visuals, seamless animations, and engaging storytelling transforms events into unforgettable experiences. Beyond mere documentation, animated event videos have the power to convey the essence and energy of an occasion, ensuring that the audience not only remembers the event but also feels a genuine connection to the moments captured.
As technology continues to advance, leveraging animated event videos proves to be a forward-thinking strategy for event organizers, offering a versatile and immersive medium that transcends traditional forms of communication.
The captivating allure of animated event videos lies in their ability to transcend boundaries, making them an invaluable asset in the arsenal of any event planner aiming to elevate the impact and resonance of their gatherings.
Author: Mushavvirkhan, AllEvents
