Categorized as StartUp

Top SaaS Startups To Look Out For In 2024

Top SaaS Startups To Look Out For In 2022
by Andre Oentoro Originally published   ·  Updated 

The term “SaaS” (Software as a Service) is popular nowadays. It is how a company delivers its applications over the web- as a service. Numerous organizations use it.

It can be accessed via the internet, reducing the complications of hardware or software management. It can also be called web-based, cloud-based, or hosted software. 

Imagine yourself as a business owner facing various issues: Software-Hardware purchasing, installing, maintaining, or updating. Naturally, there are complications and time consumption.

And now, imagine using a cloud-based system where you can easily use applications and operate activities. All you need is just an internet connection and an authority to use the system. 

What will you choose to operate and manage business activities at your workplace? – Second, of course, the easy one. Google workspace, Dropbox, and Hubspot have known examples of SaaS, and there are many of them as per the industry needs.

Generally, they provide free services to some extent for users’ personal work. For professional use, businesses have to rent the software. They pay for the service according to the level of use as these companies provide various subscription plans. 

Here are some recommendations of SaaS companies for different businesses: 

Business Management


Scoro is an end-to-end work management software. It provides project management and time management solutions for businesses. Real-time tracking of projects can be done with Scoro.

It offers automatic notifications about project deadlines and routine tasks. It provides dashboards and reports to review the studies done by employees. And businesses can integrate the software or applications with Scoro like google applications, QuickBooks, or Zapier. 


Scribe is a guide-making tool that captures the know-how of your subject matter. Expert of any task/business simply hit the “Record” button, and Scribe records the entire process, and when it stops, it auto-generates a step-by-step guide for others.

The guide comes with instructions and images so that you can disseminate best practices across your team/business. In addition, users can edit their Scribes before sharing them with anyone.

Finally, it enables 2-factor authentication for the users as many companies do their practices across the platform that may be confidential. Therefore, this software can help businesses do their business practices in the best way with expertise.


Chisel is another SaaS startup that caters specifically to product managers. Most of the SaaS tools that you see in the market today are tailored for project management which makes it difficult for product management roles.

With Chisel, your product manager’s duties such as prioritization, team alignment, and customer feedback are taken care of. is an AI-powered product discovery and strategy platform for customer-focused teams. It helps you centralize customer feedback from multiple sources and generate AI insights to discover pressing problems to solve for customers. 

With’s comprehensive set of tools, you can effortlessly prioritize and decide what to build next by mapping customer needs with business/revenue impact. In this way, you will be able to strike a delicate balance between customer needs and business needs,

In addition to this, it aids you in creating product strategies that drive business outcomes. To take your product development process to the next level, our platform integrates with major tools such as Mixpanel, Zendesk, Hubspot, Intercom, Slack, Teams, Gong, and Salesforce.

Human Resources 


ProofHub is a software that handles ongoing projects and tasks of organizations. It offers some features like assigning tasks, collaborating on projects, and tracking the progress of the projects.

In addition, it provides insights for all your projects and tasks, so the team’s efficiency can be measured easily. ProofHub enables calendars within the system so that deadlines can be easily considered. HRs of different organizations can feel relaxed after allowing ProofHub for their projects and ongoing tasks. 


Workable is an applicant tracking system that helps organizations with their hiring process. The software is also helpful in remote recruiting. The system is AI-enabled which offers job postings to 200+ sites with just a finger tap. Automated approval for job requests cut the time taken by the manual process.

In addition, it provides an interview kit and scorecard for each candidate. Integration with Gmail and Google Calendars is available. Workable also comes with a mobile app for both android & iOS users. 


Recruiterflow is an all-in-one recruitment agency software built for executive search firms and headhunters.with features that will help you manage your entire recruitment process in one place. With Recruiterflow, you can create job ads, receive and filter applicants, schedule interviews, and follow up with candidates all from one platform.

Moreover, Recruiterflow is equipped with tools that will help you stay on top of your recruiting game, such as automated reminders for applicants to update their info, sending follow-up emails to applicants who didn’t make it past the first round, and much more.


Longlist is a new recruiting automation platform for fast-growing recruitment agencies and staffing businesses. It helps recruiters find contact details of candidates and clients, create multi-channel (email/LinkedIn/SMS/phone) outreach campaigns, and automate mundane tasks like email follow-ups. 

Some of the key features of the platform include Google Chrome extension, talent search, email automation, multi-channel outreach campaigns, and video recruitment. It is integrated with leading CRMs and application tracking systems (ATS) and trusted by 75+ businesses in the UK, US, and Singapore. 

Finance & Accounting 


Softledger is a cloud-native platform for accounting and financial management. The key features include accounts payable and receivable, general ledger, financial reporting, consolidation reporting, and inventory management.

It is also able to automate billing and collections. In addition, Softledger can directly connect to the bank and provide direct information about the cash flow. 

Sage Intacct

Sage Intacct is a real-time finance management software for businesses. They handle accounting, cash management, purchase, revenue recognition, inventory management, and financial reporting. It also offers advanced functionalities like multi-entity, global consolidations, expense management, accounting insights, and order management. 


Fyle is a spend management tool that gives you real-time expense management on your existing cards. You can get notified of spending seconds after your corporate card has been swiped, and finance teams can collect receipts in real-time via text. By gaining access to real-time feeds, you’re no longer dependent on bank feeds and can reconcile expenses on the go.



Marketo is a marketing automation tool. It also deals in lead management, email marketing, and analytics. It features marketing analytics, AI content, digital ads, social media, and mobile marketing solutions.

Marketo comes up with flexible pricing; it offers separate products for different uses like analytics, email marketing, lead management, and marketing automation. So users can easily choose what they want, and they don’t have to pay for others.   


EngageBay is a marketing automation hub with an email marketing feature. It offers various marketing resources along with email marketing like lead generation tools, landing pages, task management, and live chat software. Marketing automation features include engaging web visitors, predicting lead scoring, and email personalization.  

Zonka Feedback

Zonka Feedback is SaaS based tool that makes it easier to collect feedback from employees and customers with amazing CSAT, NPS and CES surveys.

The company focuses on delivering exceptional customer satisfaction and one can distribute surveys using iPads, Android tablets, kiosks, SMSes, survey links, web buttons, web embed, in-app.

You can connect your favorite tools using native integrations with Intercom, HubSpot, Salesforce, Zendesk, etc.



Pipedrive is software dealing with the sales increment process of businesses. It offers to manage leads from the web, track calls/emails, and see metrics on your sales. Automate these tasks freeing up time for other customer-oriented tasks.

The software also provides you insights and reports about your sales and note-taking facility for keeping substantial information hand by. It also has a mobile app that users can access anywhere. 


ZoomInfo is a cloud-based solution that provides sales automation for different businesses. It offers real-time sales intelligence to know what is going on with the companies you are trying to reach.

In addition, it enables a site visitor tracking facility that you can discover and connect with the companies looking at your website. 


Salesmate is an all-in-one CRM. The sales automation tool helps you to nurture leads, capture more sales opportunities, automate workflows and keep your team agile. Streamline your marketing efforts by building automated campaigns, tracking customer interactions, and nurturing leads through the entire sales process.

Plus, the software also provides you with detailed analytics and reports to help you measure your success and make data-driven decisions. With Salesmate, you can turn prospects into customers in no time and skyrocket your sales performance.

Graphic Designing 


PhotoADKing is an online graphic designing tool that helps users create flyers, brochures, social media graphics, banners, and posters. The software offers templates to create or customize brands.

It provides features like graphic editor, intro editor, and video maker to the businesses. You can easily make customizations with its influential texts, shapes, images, and stickers.   


Desygner is web-based graphic design software to create banner ads, logos, or other graphics to use on the web or print. It offers a dashboard, a simple interface, quality templates, and many other features. It also provides an image resizer, pdf editor, and images to use for free. 


SaaS offers many advantages that should work in interest for both the supplier and the user. That’s why the industry is growing and spreading rapidly over the various business sectors.

And the future promises a significant acceleration of more SaaS adoption. But for now, the hope is that the suggestions mentioned above will be helpful for you and your business both.

Author: Shubham Joshi, Marketing Manager at factoHR


About the Author

Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. She ensures strategic goals are met by directing online and social media campaigns.

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