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Internal Communications for Business: Why Is It Important?

Internal Communications for Business Why Is It Important
by Natasha Rei Originally published   ·  Updated 

Numerous are reasons why internal communications are important. Yet a lot of employers and managers forget to invest in a good and comprehensive communication strategy that will last.

It can negatively affect your employees, teams, and the entire business. Therefore, promoting internal communication within teams in your organization can help you develop your company.

Prompt and effective communication consists of both talking and listening. However, the clarity of the message isn’t the only thing important when it comes to the business. How can effective internal communication contribute to your organization?

1. Builds company culture

One of the main, yet not so obvious roles of communication is to build a company culture. Your organizational culture and internal communication are tightly correlated and heavily depend on one another.

While your internal communication helps to get the messages across, company culture helps you set the tone of those messages and attract employees’ attention!

If conducted properly, the communication strategy will shine a new light on the culture of your company. It will affect the way people treat each other, how much respect they have, and how dedicated they are to the job.

On the other hand, your culture will encourage employees to communicate, share their thoughts, and ideas and provide feedback!

2. Creates a trustworthy environment

Trust is an essential part of any workplace, especially if your employees work remotely. Trust comes with open and honest two-way communication that includes both talking and listening.

Open communication builds relationships that help managers trust their employees no matter where they are and vice versa.

This is crucial in times of crisis, such as COVID or mergers. When employees don’t know what to expect or how to act, they seek information and consolidation through internal communication.

The more employees trust their managers and leaders, the less stressed they’ll feel which won’t affect their productivity and motivation. 

3. Keeps employees informed 

Due to the current situation and trends in the world, a lot of employees work remotely. This means that they are likely far away from headquarters, and not at the source of information.

Believe it or not, employees don’t like to be kept in the dark. So, continuously informing your employees about news, updates, and policies is vital for your business.

Since sharing information in large companies or international teams isn’t easy, many organizations implement tools to keep their employees informed no matter where they are.

A sense of transparency can be achieved by utilizing products similar to Workplace by Facebook such as Blink which ensures your word would reach every employee. 

4. Engages employees

An important part of productivity and communication that doesn’t get talked about enough is engagement. The more your employees are engaged in the company, the more they are likely to stay loyal.

However, with strenuous tasks and endless meetings, rarely does anyone have the time to participate in the company’s events and activities. So, how can you communicate with employees to keep them engaged?

Provide your employees with various kinds of content. Sometimes, the written word isn’t enough to draw them to what you have to say.

That’s the main reason for using videos in your strategy. It’s shorter, keeps people engaged, and conveniently sends a message. On top of that, in the modern age, people would rather watch a video than read a long text post! 

5. Motivates and drives action

To promote external as well as internal action, communication plays an essential role. All great ideas start with a thought that is later communicated during the internal meeting.

The next step is creating an action plan that motivates individuals to act accordingly. 

Clear communication provides employees with authorization to pursue tasks and continue with assignments and actions without having to contact their managers for every detail.

On top of that, communication motivates people to build their skills further and create career paths ideal for them.

Last, but not least, internal communication helps people collect various opinions through surveys and form different strategies and plans according to that. 

Final thought

Internal communication strategies and their consequences vary from one business to another. However, the benefits and the importance of communication remains the same for every business.

So, if you’re still uncertain whether or not you should invest in the internal communication strategy, these five reasons should be more than enough to convince you!

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About the Author

Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. She ensures strategic goals are met by directing online and social media campaigns.

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