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6 Reasons for Using Videos in Your Social Media Strategy

6 Reasons for Using Videos in Your Social Media Strategy
by Andre Oentoro Originally published   ·  Updated 

Why should you use videos on social media?

The reason is simple, social media is a very important tool for any business to have in their marketing strategy.

Using videos is a hot topic these days and for good reasons. According to Breadnbeyond’s Video Marketing Statistics report, 89% of video marketers say video gives them a good ROI. In fact, 85% of businesses use video as a marketing tool. 

Video marketing isn’t just about generating more views–it’s about building trust with your viewers. When you watch someone speak on camera, it is nearly impossible not to feel connected to them.

In this blog post, we’ll discuss why you should use videos in your social media strategy and what steps you need to take if they’re not already part of your marketing mix. You’ll also discover some of the most popular video content used today.

So without further ado, here’s our list:

#1. Videos are engaging and attention-grabbing.

We know that videos are a powerful form of content, but why is that? What makes them so special? First, videos are engaging. They allow people to see your brand in action and connect with its true value proposition.

Another great characteristic of videos is that they are attention-grabbing. There have been many studies about how quickly the human brain responds to visuals. It also tends to remember them better than plain text or images alone.

Videos also increase engagement and encourage people to take action. A study by Wistia found that businesses using video receive 135% more leads than non-video users.

#2. Videos get shared more as opposed to other types of content.

You know that when people share your brand’s posts, it’s a good thing–but did you know that videos are shared a lot more than any other type of post on social media? Per Buzzsumo, video posts get reshared 23% more often than photo posts and 7x more often than text-based posts.

Videos are easy to share, which makes it easier for your brand to go viral. If you have ever posted a video to Facebook or Twitter, you know that the site’s algorithm can be pretty aggressive about pushing your content out to other people in your network. Sharing videos is very convenient for both you and your audience.

#3. Videos work across all demographics.

Video isn’t just for millennials–it can be great for any kind of audience. The population of all genders, ages, races, and backgrounds can be reached through videos on social media platforms such as Facebook or YouTube.

From the grannies who want to learn the latest trend so they’ll not get outdated to the millennial who needs help with their marketing strategy for their small business, videos can be used in so many ways and have so much potential. 

#4. Videos reduce the need for written content.

If you’re using videos in your social media strategy, it means that there’s less pressure to create written content for all of your platforms. By posting a video instead of an article or blog post, you can take one thing off your list and allow yourself more time for other tasks.

The key thing here is not to replace text entirely with video. It simply lessens the amount of work you need to do, making your content marketing more cost-effective and better for your schedule.

#5. Videos can be used to build trust with your audience.

Industry research says people trust videos almost as much as they do personal recommendations. A study by Brightcove found that “75% of consumers are more likely to buy after watching a brand’s video.”

You can build a sense of authenticity and brand personality by uploading videos of your processes, video testimonials, and interviews with your employees or customers. These posts give people a behind-the-scenes look and make them feel like they know your business more personally.

#6. Videos are the perfect medium for telling a story.

When you post a video to social media, you’re giving your customers an opportunity to see and hear your brand. If they like what they’re seeing and hearing and it’s relevant to them, they’ll take action and engage with your content.

That’s one of the most integral aspects of social media marketing–building a community willing to support you and help share and spread the word about what you have to offer.

Videos on Social Media: The Content Ideas

Let’s say you’ve decided to incorporate videos in your social media strategy; the next step is to brainstorm about the type of video content you will create and how it will be used across different social networks. Listed below are some of the note-worthy types of content being used by various businesses.

#1. How-To Videos

These are great for YouTube since they can rank well in Google search results. Posting how-to videos allow you to show your audience that you understand their pain points and help them solve problems. 

#2. Testimonials

People have an easier time trusting brands when they hear it from other people, so sharing testimonials from your previous customers can be a great way to gain exposure and build trust.

#3. Product Demonstrations

Product demonstrations are one of the effective ways to show off your products or services without pushing too hard. You could share how your product works and how it benefits the customer and then include a call to action.

#4. Animated Videos

Animated videos are great for businesses with complicated processes or those who want to produce a lot of content on a regular basis. These types of videos can be produced faster and more frequently than live-action or slider videos. This makes it possible to create multiple posts per week without taking up too much time and effort.

#5. Behind the Scenes Look

Videos showing your business in action give people a peek into how things work and what happens behind the scenes of your business. These types of videos can be great for building trust and showing that you’re just like one of them, not some flawless machine that will never make an error.

#6. Live Streams

There are a lot of live streaming tools and apps out there to help you get started with live video. Using Facebook Live allows your followers to see what’s going on inside your world in real-time, which means it’s also a helpful tool for customer support when someone needs an answer quickly.

Summing It Up

There are many reasons why people use videos on social media. Some of the most important ones are increasing interaction, getting more followers, and attracting new customers. Using videos in your current social media strategy is also a great way to connect with people authentically and originally.

That’s what it’s all about, making connections and growing relationships rather than just posting and hoping things work out. It’s not puzzling either to see how this would work because it has been proven through many surveys and studies that video is one of the best ways for brands to generate engagement with their audience.

I hope this article has jam-packed you with great insights about the importance of adding videos to your social media strategy. The only step left to take now is to act on your ideas.

Author: Jennesa Ongkit, PR Outreach Specialist at


About the Author

Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. She ensures strategic goals are met by directing online and social media campaigns.

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