Categorized as Video Marketing

10 Top Marketing Video Trends for 2021

Top Video Marketing Trends
by Natasha Rei

Did you know that every day, approximately 500 million hours of video are seen on YouTube? 

That’s a huge number, and it doesn’t even include other media platforms and video platforms that are already available on the internet.

Because video is one of the most popular forms of internet content, marketers have stepped up their video marketing efforts. 

So, if you’re trying to develop video content for the internet to promote a brand or business, you might be asking what the trendiest trends are right now.

Knowing what works and what doesn’t might go a long way toward achieving your objectives. On the other side, squandering time and money on ineffective strategies can gravely undermine a growing brand or company. 

If you’re interested in learning about the latest and most innovative marketing video trends, we’ve got you covered! 

We’ll show you which types of videos work best in this article, as well as how to leverage these approaches to produce viral content. 

Let’s get started on the top marketing video trends, shall we?

Make your Videos Shorter

Producing short films more frequently is one of the most popular video marketing strategies right now. It’s no longer enough to make one long video and then wait a while before making another. 

That’s why making short movies (about 30 seconds to a minute) and sharing them on social media sites like Instagram, Twitter, TikTok, and Snapchat is a fantastic idea. 

There are numerous advantages to using this strategy. To begin with, you’ll improve the likelihood that someone will view your film from beginning to end. You may also make new videos faster because producing content of this duration takes less time.

According to Lee Grant, CEO at Wrangu, “Developing and distributing new content regularly allows you to engage with your audiences more frequently”

Today’s audience expects new content to be delivered quickly, thus this is a great method to do so sensibly and effectively

Video Podcast Takes Center Stage

A video podcast, also known as a videocast, is a podcast or radio show that has been captured on video. 

Adam Harris, Co-Founder at Best Tool believes “Viewers appreciate watching video podcasts because they can see what’s going on in the studio and put faces to the voices they hear on the mics”. 

Your viewers will feel more connected to the brand, allowing you to engage with them more effectively.

Go Vertical

The horizontal video has dominated the video marketing landscape for years. However, as we move toward a more mobile-friendly environment, vertical video has grown in popularity. 

According to Edward Mellett, Co-Founder of WikiJob.co.uk “Whether you’re planning to publish on Twitter, Instagram, or Snapchat, don’t be hesitant to try out some vertical video because phone screens are typically used vertically, this type of material makes a lot of sense.”

Quantity Over Quality

Users who upload regularly are favored by YouTube’s algorithm. We use the term “often” to refer to numerous times every week. 

So, if you’re planning to use YouTube as part of your marketing strategy, get those videos out as soon as possible.

Vertical Videos and IGTV

As much as we hate to admit it, we spend a lot more time on our phones than on our desktops or tablets reading material. This is why vertical video production is becoming increasingly crucial. 

Thanks to Instagram and Snapchat’s Stories formats, as well as Instagram’s new IGTV (Instagram Television), a feature that allows you to create vertical videos with lengths ranging from 15 seconds to 60 minutes, this trend is here to stay and not going anywhere any time soon.

Kate Libby, Founder of Best Kids believes “Companies may now branch out and start uploading vertical videos to their YouTube channels using IGTV videos”. Influencers love IGTV since it doesn’t require them to be overly produced and gives them another method to communicate with their fans.

Get Animated

Hamza G, Digital Marketing Expert at Reddit Bests says “Using animation in conjunction with voice-over videos is a fantastic method to produce unique digital marketing videos” 

Doing animation correctly indeed takes some practice. You’ll almost certainly have to outsource the task or learn how to do animation yourself. 

However, having a well-made animated film increases your chances of becoming viral and reaching a large number of people, which is the goal here.

Videos with Voice-Over

The voice-over video trend has exploded in popularity recently and with good cause. Voice-over videos are simple to create and provide filmmakers with a great deal of flexibility. 

Chris Taylor, Marketing Director at Profit Guru added “Talking over someone else’s video footage, or even b-roll video might assist cut down on production time.”

Tell a Story

A good story is something that everyone enjoys. You have a chance of generating something that spreads like wildfire and that people will watch from beginning to end if you can build an intriguing story and put it into a video format. 

You can make something that people will appreciate if you combine it with other items on this list, such as comedy, voice-over videos, and animation.

Take a Stab at Humor

When it comes to viral content, comedy has always been and will continue to be a big element of any form of marketing. 

Stephanie Young, CEO of Best Camping said “You have a better chance of distinguishing out and leaving a lasting impression if you can make someone laugh or give them a witty phrase to share with their friends.”

Whether you’re a comedian, try incorporating some humor into your content to see if it works for you. This is clearly easier said than done, but if you can pull it off, the results will be fantastic.

Advertising on Streaming and Smart TV

Everyone is canceling their cable subscriptions in favor of Netflix, Hulu, Amazon Prime, Disney+, and HBO Max. They also make use of several smart TVs and other media viewing devices. 

Jacob Villa, Co-Founder and Marketing Director of School Authority  added “Advertising on streaming services like Netflix, Hulu, Amazon Prime, and others can be done at a discount but only for a limited time and provide actual results.”

Augmented Reality Campaigns Have Become More Popular

Because augmented reality has been there for a few years, marketers can now incorporate it in their social media video promotions. 

Burak Ozdemir, Founder and Developer of Online Alarm Clock says “Augmented reality campaigns are engaging and interactive, resulting in a better user experience and a greater click-through rate” 

Additionally, augmented reality movies can be especially beneficial to retailers because shoppers can practically try out their products using this format. A customer can, for example, view how a new set of spectacles would suit their face or how a new sofa would look in their living room using augmented reality.

Corporate Video Vlogging

Today, vlogging is a popular video trend, particularly on YouTube. Vlogging may help businesses engage with their customers by bringing them closer to their brand and showing them in a more human light. 

Becky Ronalds, Owner at Ranking Mom believes “Vlogging is the most effective technique to humanize your brand since it allows users to see behind the scenes your team’s routines and values.” 

You may demonstrate a new product launch, how you prepare for an event, or even an ordinary day at work. This is also a wonderful benefit for your HR department.

Teach Something to Them

Michael Robinson, Security Expert at Cheap SSL Security believes “One of the key reasons why people hunt for videos online in the first place is because they want to learn something from those videos.” 

A big number of people who use sites like YouTube to learn about a topic or acquire a new ability are doing so because they want to learn something new. Making something educational can not only help your video be seen, but it will also boost the likelihood of it being shared by others.

Keep Your Strategy Up With the Trends!

That’s all there is to it, video marketers! These are the most popular video trends right now. Remember, you don’t need to make a 10-minute video to make something worth watching and sharing. 

Also, don’t be hesitant to use new platforms like IGTV or TikTok to spread your message. Above everything, be inventive. To tell your narrative in a fun and unique way, use tools like animation and voice-over movies.

Author: Ray Jonathan is the Founder of Linkaloud.

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About the Author

Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. She ensures strategic goals are met by directing online and social media campaigns.

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